Matrade works with local and foreign trade bodies to boost SMEs
To leverage on one another’s strengths towards a mutually beneficial situation
利用彼此的优势实现互惠互利的局面
TO enhance Malaysian companies and drive them forward in the export sector, the Malaysia External Trade Development Corporation (Matrade) forms collaborations with trade and industry associations, which include chambers of commerce and business councils, with the aim to assist SMEs penetrate new markets, improve business connections and speed up processes – including market entry and logistic.
为了加强马来西亚公司并推动他们在出口领域的发展，马来西亚对外贸易发展公司（Matrade）与包括商会和商业委员会在内的贸易和行业协会建立合作关系，旨在帮助中小企业进入新市场，改善业务联系和加快流程——包括市场进入和物流。
This is in accordance with the National Trade Blueprint (NTBp) commissioned by the Ministry of International Trade and Industry (MITI) and developed by Matrade in 2021.
这符合国际贸易和工业部 (MITI) 委托并由 Matrade 于 2021 年制定的国家贸易蓝图 (NTBp)。
These collaborations are formed to leverage on one another’s strengths towards a mutually beneficial situation for all parties involved.
这些合作的形成是为了利用彼此的优势，为所有相关方创造互惠互利的局面。
Trade associations, in particular, play an important role as a communication channel between government and private sectors and act as representatives from the industries.
尤其是行业协会，作为政府与私营部门之间的沟通渠道和行业代表发挥着重要作用。
They are also subject matter experts, as their members are industry players involved directly with the market.
他们也是主题专家，因为他们的成员是直接参与市场的行业参与者。
Trade associations also own a valuable database of players within their industry value chain.
行业协会还在其行业价值链中拥有一个有价值的参与者数据库。
Matrade has collaborated with both local and foreign trade associations with the aim to exchange information on business challenges, industry know-how, association members’ expertise and capabilities, as well as sustainability in trade.
Matrade 与本地和国外贸易协会合作，旨在交流有关商业挑战、行业知识、协会成员的专业知识和能力以及贸易可持续性的信息。
The corporation shares market opportunities in various sectors and markets, and importantly, conducts business-matching between association member companies and foreign buyers based on trade leads received by its 46 offices overseas.
公司在各个行业和市场共享市场机会，重要的是，根据其46个海外办事处收到的贸易线索，在协会成员公司和外国买家之间进行商业配对。
To this end, Matrade has organised promotional booths in international exhibitions overseas, notably in Japan (Kenten Expo on building materials) and Africa (Abuja Halal Expo on halal products and services) based on invitation by the respective country’s trade associations.
为此，Matrade 应各国贸易协会的邀请，在海外的国际展览会上组织了宣传展位，特别是在日本（Kenten Expo 建材展）和非洲（Abuja Halal Expo 清真产品和服务）。
To help share opportunities with member associations, Matrade also conducts webinars to present market opportunities in high value sectors such as franchise, oil and gas, and furniture, as well as markets such as Bhutan, Uganda, South Africa, UK, Hungary, Turkey and Bulgaria, among others.
为了帮助与会员协会分享机会，Matrade 还举办网络研讨会，展示特许经营、石油和天然气、家具等高价值行业以及不丹、乌干达、南非、英国、匈牙利、土耳其和保加利亚等。
It also shares the latest information and updates in global trends and latest developments, such as sustainability.
它还分享全球趋势和最新发展的最新信息和更新，例如可持续性。
Besides this, Matrade has been instrumental in organising export acceleration missions – both virtual and physical – in selected sectors and markets.
除此之外，Matrade 在特定行业和市场组织虚拟和实体出口加速任务方面发挥了重要作用。
Trade and investment missions are also organised overseas, where Matrade establishes collaborations with the local chambers in the host country to arrange roundtable and one-on-one meetings with potential importers.
贸易和投资代表团也在海外组织，Matrade 与东道国当地商会建立合作，安排与潜在进口商的圆桌会议和一对一会议。
For one, a collaboration with the Lima Chamber of Commerce (CCL) was established in the recent mission to Peru.
一方面，在最近对秘鲁的访问中建立了与利马商会 (CCL) 的合作。
To help its members gain more exposure, Matrade provides a platform to showcase their products and services at the Malaysian Export Exhibition Centre (MEEC) – a specialised exhibition centre for foreign visitors to source products and services from Malaysia.
为了帮助其成员获得更多曝光，Matrade 提供了一个在马来西亚出口展览中心 (MEEC) 展示其产品和服务的平台——一个专门的展览中心，供外国游客从马来西亚采购产品和服务。
To continue powering Malaysian companies towards continued growth, Matrade recently launched its new Empower Trade Associations (ETA) initiative to empower trade associations in organising trade promotion activities for their members while benefiting from Matrade’s market intelligence and presence abroad.
为了继续推动马来西亚公司实现持续增长，Matrade 最近推出了新的 Empower Trade Associations (ETA) 倡议，以授权贸易协会为其成员组织贸易促进活动，同时受益于 Matrade 的市场情报和海外影响力。
Through the ETA, promotions of high technology, high value and sustainable sectors will be intensified to enable more Malaysian companies to participate in the global value chain, apart from exploring new markets.
通过ETA，将加强对高科技、高价值和可持续发展领域的推广，让更多马来西亚公司在开拓新市场的同时，参与全球价值链。
Vast networks between trade associations in Malaysia and abroad will also increase bilateral or regional relations between Malaysia and partner countries.
马来西亚和国外贸易协会之间的庞大网络也将增加马来西亚与伙伴国家之间的双边或区域关系。
For the pioneer year, 21 export promotion activities by 13 trade associations will benefit from this programme.
在开局之年，13 个行业协会的 21 项出口促进活动将受益于该计划。
This covers various targeted sectors such as aerospace, pharmaceuticals and medical devices, construction services, oil and gas and electrical and electronics, to name a few.
这涵盖了各种目标行业，例如航空航天、制药和医疗设备、建筑服务、石油和天然气以及电气和电子等。
These programmes will provide access to new markets such as Mongolia, Brazil, Africa and central Europe and FTA partner countries which include Asean countries and Australia.
这些计划将为蒙古、巴西、非洲和中欧等新市场以及包括东盟国家和澳大利亚在内的自由贸易协定伙伴国家提供准入。
To this end, Matrade welcomes more strategic collaborations to expand and deepen exports in various sectors and markets.
为此，Matrade 欢迎更多战略合作，以扩大和深化各个行业和市场的出口。
Collaborations will bring out the best of both parties to ultimately benefit the nation and the country as a whole and make Malaysia the preferred sourcing destination.
合作将发挥双方最好的一面，最终使国家和整个国家受益，并使马来西亚成为首选的采购目的地。
Matrade urges trade associations and Malaysian companies which are exporting or wish to venture into the export markets to register with Matrade and tap into the myriad of opportunities that are on offer and go global.
Matrade 敦促正在出口或希望进入出口市场的贸易协会和马来西亚公司向 Matrade 注册，并利用提供的无数机会并走向全球。