Malaysia Airlines partners with ReveMax to enhance business processes

By Azanis Shahila Aman - May 17, 2021 @ 2:45pm

KUALA LUMPUR: Malaysia Airlines Bhd (MAB) has partnered with ReveMax, a leading provider of digital strategic solutions, to implement airline revenue maximisation solution (ARMS).

The airlines said this partnership allows ReveMAX to bring its ARMS Solution, a strategic decision support platform (SDSP) to provide airline's revenue and cost ecosystem.

"The system also enables airline personnel to see the airline's day-to-day health and make an immediate revenue decision based on fact-based data," it said.

MAB group chief executive officer Captain Izham Ismail said the airline has seen the importance of having a business that is robust and sustainable, built upon digitalisation that allows business to operate as efficiently as possible given the circumstances.

He said the airline partnering with ReveMax is aimed to create agility in maximizing revenue and optimizing cost with standardisation and transparency across all related departments.

"This partnership offers strong unprecedented support for our business and core beliefs, and we look forward to enhancing customer experience with personalised offerings.

"Together with our other in-house system integrations, we can fully automate changes to our processes and trigger executions with limited manual interventions," he said.

Meanwhile, ReveMAX chief executive officer Nayeem Ekbal said ReveMAX Solution uses artificial intelligence and machine learning to create a digital generation approach to advocate open and connected systems throughout the enterprise.

This extends to integrations with other data sources and applications in the organisation, said Nayeem.

"We work with our partners to look at streamlining processes and bring in agility and transparency into the overall process of strategic decision-making and lifecycle management.

"We are proud to be partnering with MAB and be part of their vision of digital transformation," he said.