Chairman

Choong Siew Meng
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Choong Siew Meng is one of the founding members of Malaysian Association in the People’s Republic of China (MAPROC) and Malaysia Chamber of Commerce and Industry (MAYCHAM) Shanghai. He is presently MAYCHAM’s elected president.Choong Siew Meng was appointed as Managing Director of WinSun Group on the 6th June 2007. Prior to setting up his Group, he was a Research and Development Engineer. Siew Meng holds an Advanced Diploma in Electrical and Electronic Engineering from the French Singapore Institute in Singapore. Having been in China since 1994 Siew Meng has more than 15 years of experience in the electrical drive and automation control system industries.

Vice Chairman

Bernard Er
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Bernard is the General Manager of SUN CHUNG Property Management (China) Company Limited Shanghai Branch. He has successfully brought in top fortune 500 companies like BORSH (China) and many other companies who are tenants of the Bank of China Tower in Pudong. Recognizing his contribution to the district’s development the authorities thereof selected him as one of the 10 outstanding youths in Pudong New Area in 2005. Bernard has been in China for the past 18 years.

Bernard started his career with Penang Shangri-La Hotel in Malaysia. He performed well in his work and was quickly promoted. In his career highlights he had served United Kingdom’s Prince Philip and many other international politicians. In 1991 he came to Shanghai for work and has served successively as the catering Manager of the Portman, Shangri-La Hotel, as the Director of Sales of Worldfield Convention Hotel and as the Director of Customer Service of ShanghaiMart. Deputy General Manager for United Plaza as Project Development in Shanghai, responsible for Real Estate Development, Property Management and Services. He was born in Malaysia and graduated in Hotel Administration from Switzerland, with further educational hotel program at Cornell University, Ithaca New York.

Vice Chairman

William Leong
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

William Leong runs his own business in China. Prior to starting his own business he was the Head of China Business Department for a Big-8 Hong Kong CPA firm for 9 years. For the last 18 years he has travelled extensively in China carrying out assignments involving a wide range of services which include audits, IPO due diligence, internal audits, tax advisory, investment entry advisory and corporate finance advisory. William Leong (Malaysian-Chinese) graduated in London and is a qualified FCCA (UK) with more than 18 years of China experience.

Vice Chairman

Albert Chiang
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Albert Chiang aged 47 is the Group Managing Director of Bonia Corporation Bhd, one of Asia’s leading fashion retailers with a network of over 800 sales outlets and 80 boutiques throughout the world.

As the Group Managing Director, Albert is responsible for the development and implementation of the marketing strategy and product distribution functions for the Group. Albert’s role also covers the group’s daily management, decision-making and operations. Bonia (Shanghai) Commerce Limited was established on 28th March 2008 and being the person-in-charge he travels to Shanghai at least once a month to supervise the daily operations of Shanghai office.

Notwithstanding his heavy work schedule Albert is the immediate past President of the Malaysian Retailer-Chains Association as well as the Vice-Chairman of Maycham China. Albert is also actively involved in retailer associations such as The Malaysia Franchise Association, Malaysia Retailers Association, ASEAN Retail-Chains and Franchise Federation, Persatuan Usahawan Muda Malaysia, Branding Association of Malaysia, The Chinese Chamber of Commerce & Industry of Kuala Lumpur and Selangor.

Secretary General

Ong Chee Keong
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Ong Chee Keong read law at the University of Bond, Queensland, Australia. He was called to the Malaysian Bar in 1995. He is a senior partner in Lee, Ong & Partners, a legal firm in Petaling Jaya, Selangor. Ong Chee Keong is having his own business in China. He is dealing with building construction and building materials in China.

Loo Liang Ying
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Loo is a specialist in the Direct Marketing & Printing industry. In 2002 Loo started his career in this field when he was based in Xiamen before his transfer to Shanghai. Beginning with Promus Corp, Loo specializes in Direct Marketing and Printing with the objective of promoting its client’s product/service through various marketing channels where highly recognized channel such as Direct Mailing and Fax Broadcasting which is based on an in-house Database with full China coverage.

Loo also specializes in International Trade by developing overseas market as well as supplying overseas client in sourcing and procurement.

Membership Committee Chairman

Sim Kian Poh
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Sim Kian Poh is posted by Reliance Travel Group of Malaysia to Shanghai since Mar 2003 to handle China outbound Corporate Incentive travel group. Sim was involved in sending a 13,000+ Incentive group to Sydney, Australia, a 10,000+ Incentive group to Singapore and several Incentive group of more than 1,000 passengers to Australia, Italy, France, Malaysia, Thailand and Singapore. Sim graduated with a BA (Honour) in Accounting and Finance from University of Manchester. He worked as Analyst and Remisier in various Stockbroking firms in Malaysia prior to joining Reliance Travel.

Public Affairs Committee Chairman

Vincent Choo
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Vincent Choo has more than 28 years of experience in the food service and retail industries in both Malaysia and China with the last 17 years working in Beijing, Fujian, Guangdong, Hainan ,Guangxi and Shanghai for Yum ! Brands Inc; China Division, the largest restauant chain in the country and USG Sports, a leading sports goods distributor for Nike, Adidas, Reebok, Puma, Li Ning and other corporations.

Having started his career with KFC Holdings ( M ) Bhd, a fully integrated food service public listed company, his career spans operations, training ,industrial and institutional catering, purchasing, general management ,strategic alliance, real estate and business development.

Vincent is also active in community and industry work having served as the Past President of the Malaysian Association in Guangdong (MAG ) 2001 -2004, Vice President of the Malaysian Association of the PRC (MAPROC ) 2005-2008, Founder Member of the China International Retailers' Club (CIRA) 2005-2009 and last but not least , present Public Affairs Committee Chairman of MAYCHAM CHINA, Shanghai Chapter.

Vincent is currently Principal Consultant in food service, retailing, commercial real estate, executive search and public relations for VINCO Consultancy Services based in Shanghai with affiliates in Shenzhen, Guangzhou, Beijing, Xiamen, Zhuhai, Haikou, Xian, Shenyang, Chengdu, Hong Kong, Singapore, Kuala Lumpur ( Malaysia ) and Melbourne ( Australia ).

Introduction Committee Chairman

Kok Chew Chin
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Chew Chin has been in the professional and financial services for over 10 years. He joined CIMB in 2002 where he began working in the Corporate Finance department, and later transferred to the International Banking department. Prior to joining CIMB, he was in audit and transaction services with Deloitte for 4 years.

Chew Chin is currently placed in CIMB’s Shanghai office. Chew Chin has Bachelor Degree in Accountancy and Master Degree in Finance from RMIT University, Australia. He is a member of CPA Australia and Malaysia Institute of Accountants.

Advisor

Alexander Lee
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Alexander Lee has been working in the financial services industry for about 25 years. He has worked for financial institutions such as Credit Suisse, Barclays Bank Plc, Deutsche Bank Ag and Dresdner Kleinwort Wasserstein with experience gained in London, Hong Kong and Singapore.

Alexander is based in Shanghai and he is operating as an independent financial broker in Mergers and Acquisitions. Alexander obtained his Mechanical Engineering ( B.Sc ) and Operational Research ( M.Sc ) degrees from the University of Sussex, England and the International Banking Diploma ( ACIB, Associate of the Institute of Bankers ) from the Institute of Financial Services, England.

Advisor

Chek Lin
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Chek Lin’s academic qualifications include a postgraduate degree in Masters of Business Administration (Major in Accounting and Finance) obtained from Monash University, Clayton, Australia. He is a certified public accountant and is a Member of CPA Australia, Institute of CPAs of Singapore and Malaysian Institute of Accountants.

Chek Lin has over 15 years of both professional and industrial experience in the Asia Pacific Region. Chek Lin has served a wide variety of industries throughout his career: automotive, semiconductor, hotel and leisure, manufacturing, property development, construction, information technology, consumer and industrial products and communication. His dealings ranged from middle market privately held companies to public & multinational companies, including: PWC; Effem Foods Inc.; NCR Corporation; Fonterra Co-operative Group Limited; KPMG; CA, Inc.; CWT Distribution Limited; San Miguel Brewery; Siemens AG; Watts Water Technologies Inc.; City Development Limited; Capital Land Limited; Mitsubishi Electronics Manufacturing; Wella; Philips Electronics.

At present, he also serves as a committee member (Treasurer) of the Malaysian Chamber of Commerce and Industry in China (Shanghai Chapter).

Committee

Dennis Foo
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Dennis Foo, currently is the GM for a US based fortune 500 company – Chiquita China. He has a diverse background that spanned > 20 years of corporate and professional experience in business and sales management, new market development, operations management, brand marketing, business development, operational planning, and purchasing. He has worked in various FMCG, Manufacturing, Retailing and Health & Beauty industries in China, Hong Kong and Malaysia. He has been in China since 1993 working and living in Shanghai, Beijing, Guangzhou, Tianjin, and Hongkong

The range of industries covers food service & retailing, food distribution and manufacturing, personal & beauty care distribution, brand activation and field marketing, consumer health and pharmaceutical,

He has managed a team of more than 800 staffs. Amongst his achievements he has successfully completed 8 new startups, business remodelling, process improvement, business changes and corporate restructuring.

He has worked for global companies such as Nestle, Unilever, L'Oreal, Fonterra and Omnicom. He graduated with a MBA from UK, General Management with NUS Singapore, Senior Management with Harvard USA and Strategic Leadership with Haas Berkeley, USA

Committee

Sally Hoong
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Sally Hoong runs a laundry operation in Shanghai at present. She has been a professional trainer specializing in soft skill and Human Resource Development program during her tenure of employment in Malaysia, Singapore and Australia.

Sally holds a MBA in Human Resources and Development from the University of Hull, United Kingdom. She is also a qualified laundry manager certified by NAILM (National Association for Linen Management).

Committee

Sean Lau
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Sean Lau works for SMH International, a Public Relations specialist company, which supports the United States Agriculture Department in promoting United State agricultural products in China.

Sean graduated in Construction Management from Tongji University . As an undergraduate he was actively involved with the student association. He was vice president of the Malaysian Student Association in Shanghai (MSAS).

IT Committee Chairman